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The Origin of Singles' Day: Evolution from "Bachelor's Day" to Shopping Frenzy

  Singles' Day, now a globally renowned shopping extravaganza, actually originated with a touch of humor and coincidence. Initially, November 11th was playfully dubbed "Bachelor's Day" due to the four consecutive "1"s in the date, symbolizing a celebration for single individuals. However, since 2009, this day has been given new life by Taobao, a subsidiary of Alibaba.

  That year, Taobao keenly recognized the unique potential of this date and transformed it into an unprecedented online promotion event. The inaugural Singles' Day achieved remarkable success, with sales far exceeding expectations. Since then, November 11th has become an annual extravaganza in the e-commerce industry.

  Over time, the influence of Singles' Day has gradually expanded, from just a few participating stores initially to a狂欢 enjoyed by hundreds of millions of consumers worldwide today. Various e-commerce platforms have joined in, offering numerous promotional deals that attract countless shoppers. Singles' Day, once a self-deprecating "Bachelor's Day," has now become a powerful driver for global e-commerce development.

  Understanding the origin of Singles' Day not only allows us to witness the birth of a commercial miracle but also lets us experience the infinite possibilities of the Internet era. On this day dedicated to consumers, let us all enjoy the joy of shopping!



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